Digital Marketing Specialist

This position requires the employee to reside no more than 30 minutes from the BTES Service Center (2470 Volunteer Parkway, Bristol, TN), according to Google Maps. 

The entry-level Digital Marketing Specialist will create and manage content across digital platforms to promote BTES’ services, educate customers, and maintain a consistent brand image. This role involves developing social media content, writing and designing newsletters, creating and designing advertisements, and supporting employees with branded presentations. The ideal candidate is a creative individual with strong communication skills and a passion for serving the Bristol, Tennessee community. 

Education 

Bachelor’s degree in marketing, communications, graphic design, or a related field (or equivalent experience). 

Experience 

0-2 years of experience in digital marketing, content creation, or graphic design; internships, volunteer work, or personal projects are a plus. 

Job Knowledge 

  • Familiarity with Bristol, Tennessee’s local culture and community values. 
  • Basic knowledge of SEO and analytics tools (e.g., Google Analytics, Meta). 
  • Experience with video editing tools (e.g., Adobe Premiere) for social media content. 
  • Understanding of utility industry or municipal branding principles. 

Abilities & Skills 

  • Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite, or similar). 
  • Familiarity with email marketing platforms (e.g., Constant Contact). 
  • Basic knowledge of social media platforms and their content requirements. 
  • Strong writing and editing skills for clear, customer-friendly communication. 
  • Ability to create visually appealing designs that align with brand guidelines. 
  • Basic understanding of Microsoft tools including presentation software (e.g., PowerPoint). 
  • Time management skills to handle multiple projects and meet deadlines. 

Working Conditions 

Usual conditions in an air-conditioned office. Schedule of work hours may be varied. Occasional overtime and travel may be required.  

Objectives 

  • Creative, detail-oriented, community-minded, eager to learn, and passionate about public utility communication. 
  • To market BTES and its products and services while meeting current and future customer needs.  
  • To create content in an efficient and prompt manner in order to ensure the accessibility of information. 
  • To be a team worker with employees and a positive BTES representative with customers keeping in mind that our business is service. 

Reporting Relationships 

Reports to: Supervisor of Customer Engagement 

Directs: None

 

Apply Online   Download Application

BTES is an Equal Opportunity/Affirmative Action Employer and a Drug-Free Workplace. Federal and Tennessee Labor Laws can be found here.


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